Digital Strategy
The basis of your website’s success.
What is Digital Strategy?
Simply put, it’s a strategy that uses technology to improve your business’s performance. It could be creating new products or reimagining current processes. The strategy element specifies the direction a site will take to track their site’s data and how they will use technology to succeed.
Who needs Digital Strategy?
Anyone and everyone who has a business in the modern world needs a digital strategy. Hairdresser, mechanic or key cutter, we really mean everyone. Whether you like it or not, the world is moving online. For your business to succeed, you need to join them there. This doesn’t just happen by accident – your digital marketing strategy will be your guide to success.
To exist in today's market you need to have an online presence .
Key elements:
- Accountability: before you begin decide where responsibilities lie. Who’s going to make sure you stick to your schedule? To your purpose? Who will pull you through when times get tough?
- Online presence: your business’ website, social media profiles (LinkedIn, Facebook, Instagram), advertising campaigns (Google Ads, online press releases), or the links you have developed leading back to your site.
- Website strategy: your website is the foundation of your digital strategy. Focus on user experience, interface designs and visual guides.
- Customer interaction: how users engage with your site. Is it an enjoyable experience?. Consider how compatible your site is with mobile phones, different contact options, your social media presence. Make it super easy for users to engage.
- Audience development: helps you get users to your site.
- Digital marketing: Online promotion through banner ads, SEO techniques, Facebook Ads, blogs, newsletters, email marketing etc are online techniques to get your business seen by web users.
Why choose AMS Digital?
Digital Marketing Audit
Before we begin we familiarize ourselves with your current online presence. We run data analysis, monitor website traffic, evaluate your keyword use and your social media presence.
Competitor Analysis
We look at your competitors to see what they offer and what they’ve missed. This gives us a really up-to-date idea of your industry, introduces key words, and helps with market research.
Research
A fundamental part of producing good online content is research. We conduct research on your industry, your target audience, and key words.
Audience Development
In order to succeed online you need to have a strong audience base. We help you curate your content so that it meets the needs of your target audience and then we provide you with strategies to keep them engaged. We also work to increase traffic to your site, so your audience base grows.
Safe-proof your company against the changing online space and ensure your company can thrive for the long-term.
Get in touch with us to find out more about how we can help your digital strategy.
