Transforming A Local Music School's Google Ads Campaign with Remarkable Results
Client Case Study: Caringbah Music School – Sydney
Caringbah Music School, a local institution dedicated to music education, had been struggling to generate reliable leads through their Google Ads campaign. Frustrated by the lack of conversions and the quality of leads they were receiving, they sought the expertise of the AMS Digital Advertising team to unlock the potential of their online marketing efforts.
The Challenge
When Caringbah Music School reached out to us in April 2022, their Google Ads campaign was underperforming. Their primary goals were to increase the volume of conversions and improve the quality of leads generated from their ads.
Objectives
- Google Ads Campaign Restructuring
- Create a website for lead generation & online instrument shop
- Increase Client Base
- Retarget Website Visitors
Results
1. New website for Caringbah Music
Through a comprehensive website redesign, our digital marketing agency revitalized our music school client’s online presence, resulting in a substantial increase in student enrollments, improved user engagement, and a stronger brand identity within their target audience.
2. Impressive Increase in Conversions With Google Ads
In April 2022, after restructuring, conversions surged by an astounding 545%, with the conversion rate jumping from 2.6% to 8.6%, a 331% increase, showcasing the effectiveness of our strategy in capturing potential students’ interest.
3. Facebook Ads for Retargeting
Our carefully planned retargeting campaign not only reignited interest but also converted curious prospects into eager students, highlighting the significant impact of retargeting on local business expansion.
Your Partner for Online Growth: Enhancing Student Acquisition for a Local Businesses
Our tailored strategy, including optimised landing pages, Google Ads, and Facebook Ads, revitalized lead generation for our local business client. Through precise targeting, audience engagement, and persuasive messaging, we delivered top-tier leads. This case study underscores the profound impact of an effective digital marketing strategy on local business growth and achievement.
Cost per lead
Weekly leads increase
Leads generated
Increase in Conv. Rate
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