Here is what we delivered for one of our Property Law clients
Client Case Study: Gold Coast City Solicitors – Property Lawyer – Gold Coast
Based in Australia’s Gold Coast, our client, a law firm, struggled to generate quality online leads through their website. They turned to our digital marketing agency with the goal of expanding their client base by improving lead generation.
The Challenge
While their website existed, it struggled to effectively turn website visitors into potential clients. This dilemma led them to seek the expertise of our digital marketing agency, as they aimed to bolster their lead generation efforts and broaden their clientele.
Objectives
- Improve Lead Generation
- Enhance Website Effectiveness
- Increase Client Base
Results
1. Optimised Landing Page
Our first step was to create a new lead generation-focused landing page. This included defining a clear value proposition, crafting compelling copy, and featuring a prominent “Get Started” call-to-action button.
2. Targeted Google Ads Campaigns
To drive traffic to the newly designed landing page, we implemented a comprehensive Google Ads campaign strategy. Our campaigns were strategically focused on the law firm’s core service areas, specifically conveyancing services in and around the Gold Coast. In just 4 months, we managed to get our client from 13 leads per week to 33 leads per week, the cost per conversion down from $120.74 per lead to $73.84.
3. Facebook Ads for Retargeting
To further optimise lead generation, we implemented Facebook Ads for retargeting. This strategy allowed us to reach out to individuals who had previously visited the law firm’s website through Google Ads but had not converted into leads.
Your Partner for Online Growth: The Preferred Choice Among Law Firms
Our strategic approach, featuring optimized landing pages, Google Ads, and Facebook Ads, revamped our client's lead generation. By tailoring solutions, targeting audiences, and using compelling messaging, we generated high-quality leads. This case study showcases the impact of a successful digital marketing strategy, aiding our client's growth and success in the legal industry.
Cost per lead
Weekly leads increase
Leads generated
Conv. Rate
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We drive leads
Our proven process delivers for our clients again and again. We understand the investment you are making in your marketing and optimise around driving leads, i.e phone calls, emails and form enquiries, not traffic.
Clear communication always
The authentic approach to This approach requires clear communication and ensures that clients always know where they stand and what to expect.
Service-based businesses specialists
Our proven process delivers for our clients again and again. We understand the investment you are making in your marketing and optimise around driving leads, i.e phone calls, emails and form enquiries, not traffic.
We are an Australian boutique agency
This means can can offer a more intimate and focused service. For us to succeed we must be closely aligned with our clients. Our clients aren’t just another account number but receive genuine care and attention to their projects and objectives.
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