Here is what we delivered for one of our Law clients.

Client Case Study: Neilson Law – Family Lawyer  – Brisbane & Gold Coast

We transformed one of our family law clients’ lead generation from inconsistent and expensive to a consistent 20-30 high-quality leads per week. We don’t just talk; we deliver results. Our track record speaks for itself, showing that we’re unlike any other agency you’ve used before.

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The Challenge

When Neilson Law initially engaged with AMS in April 2021, their cost per lead (CPL) stood at a substantial $200. Our goal was clear: reduce the CPL to $50 while consistently generating high-quality leads for the law firm.

Objectives

  • Create a new website with a clear message
  • Restructuring the existing Google Ads account that wasn't generating enough leads
  • Consistent lead generation

Results

1. Cost per lead reduction

Over the course of two years, Neilson Law’s Google Ads campaign achieved remarkable results. In just a few months, we managed to reduce the cost per lead from $124 to $90, surpassing the initial goal. By October 2023, we successfully achieved an average CPL of $41.

 

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After

2. Consistent High-Quality Leads

 The most significant achievement was the consistent generation of high-quality leads for Neilson Law. Our efforts now provide the law firm with a steady stream of 20-30 high-quality leads per week. This impressive outcome reflects the effectiveness of our targeted approach and ad optimisation efforts.

3.  Improved Cost Efficiency

Not only did we reduce the cost per lead, but we also improved cost efficiency. Neilson Law now acquires leads at an average cost of $40, well below the initial target of $50.

More conversions for a lower cost

From a struggling start to a thriving lead generation machine.

AMS's digital marketing efforts have transformed Neilson Law's Google Ads campaign from a struggling start to a thriving lead generation machine. Through meticulous restructuring, audience targeting, and ad optimisation, we achieved remarkable results. Neilson Law now enjoys consistent high-quality leads at a significantly reduced cost per lead, showcasing the power of a strategic and data-driven approach to digital marketing.

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Cost per lead

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Weekly leads increase

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Leads generated

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Conv. Rate increase

Want to work together?

Send us a message and we’ll be in touch about the next steps.

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Why work with us?

We drive leads

Our proven process delivers for our clients again and again. We understand the investment you are making in your marketing and optimise around driving leads, i.e phone calls, emails and form enquiries, not traffic. 

Clear communication always

The authentic approach to This approach requires clear communication and ensures that clients always know where they stand and what to expect.

Service-based businesses specialists

Our proven process delivers for our clients again and again. We understand the investment you are making in your marketing and optimise around driving leads, i.e phone calls, emails and form enquiries, not traffic. 

We are an Australian boutique agency

This means can can offer a more intimate and focused service. For us to succeed we must be closely aligned with our clients. Our  clients aren’t just another account number but receive genuine care and attention to their projects and objectives.

Take a step in the right direction

Book a call with us to discuss the next steps for your marketing. 

Lets work together