Here is what we delivered for this new Brisbane restaurant
Client Case Study: ZaZu Dining – Restaurant – Brisbane
Anew fresh website played a key role in boosting online presence and increasing bookings. With Google Ads, we reduced the cost per conversion by 74.95%, raised monthly conversions by 700%, and improved the conversion rate from 6.12% to 9.2% within 3 months. We also ran a successful retargeting campaign and integrated Facebook pixels to optimise data usage.
The Challenge
Our main challenge was launching a new restaurant in the highly competitive food scene of Brisbane. With so many dining options available to both locals and tourists, our goal was to make this new establishment stand out and attract customers quickly. We needed to create a digital marketing plan that effectively showcased the restaurant’s unique offerings and engaged the local community and tourists exploring Brisbane’s food culture. Additionally, we had to figure out how to turn website visitors into actual diners, increase reservations, and build brand loyalty. All of this required careful planning and execution.
Objectives
- Create a new website with a clear message
- Creating an advertisement strategy that generates consistent bookings
- Create & optimise Google My Business Profile
Results
1. A brand new website
We built a new website which played a big part in delivering fantastic results. It not only boosted their online presence but also led to a substantial increase in bookings.
2. Strong performing Google Ads campaign
We managed to make our advertising more efficient by reducing the cost per conversion by a whopping 74.95%. At the same time, we significantly boosted our monthly conversions by an impressive 700%, all while increasing the monthly budget by 200%. Plus, our conversion rate climbed from 6.12% to a solid 9.2%.
3. Retargeting campaign & boosting events through Facebook Ads
We ran a strong retargeting campaign for everyone who visited the client’s website. We also integrated codes, called Facebook pixels, in the website to make the most of the data and improve how well we turned visitors into customers.
From Obscurity to Dining Sensation: Our Recipe for Success in Brisbane's Competitive Food Scene
AMS Digital worked magic for a new restaurant in Brisbane's bustling food scene. We showcased the restaurant's one-of-a-kind offerings, got the locals and tourists excited, and even turned website visitors into loyal diners. Our plan exceeded expectations and put our client on the path to success.
Cost per lead
Monthly leads increase
Bookings generated
Conv. Rate increase
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Our proven process delivers for our clients again and again. We understand the investment you are making in your marketing and optimise around driving leads, i.e phone calls, emails and form enquiries, not traffic.
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