The secret hook to grab attention and add dimension to your site.
What is content marketing?
Content marketing is a type of marketing that involves the creation and sharing of online material such as social media posts, videos and blogs. This material does not explicitly promote your brand, but it is intended to stimulate interest in its products or services.
Who needs content marketing?
If you have a website or a product to sell, you need content marketing. It’s not enough to put a product online and hope for the best, you have to create a marketing campaign around it. Whether you’re selling clothes, cars or food, you need an online presence to connect with your customers.
Businesses choose us because of our specialist knowledge and quality content creation.
What we do:
If you have a site or business then you probably already have tons of content out there. We evaluate your current content and identify what you do really well, and what your target audience wants from you. We then build on what you already have.
Having a good understanding of what your competition offers can give you insight into what your industry excels at and what is missing. It helps with key word research, identifying your target audience and understanding your unique hook.
To reach your target audience, you need to know them inside out. This includes researching key words and writing articles that they won’t be able to find anywhere else.
Once you know your audience and your competitors, you can build a content strategy that will provide you with a strong idea of your place in the market and the direction you want to go in.
If you’re too busy to regularly produce content or it’s not your area of interest, we offer content creation services to ensure you are uploading top quality content on a regular basis.
As part of our digital PR services, we offer outreach. We take an active approach to make sure the right people see your content. Our services include creating backlinks, press release campaigns and media interaction.
Alongside outreach, social media is one of the best tools for getting your content seen. We provide social media content for platforms like Instagram, LinkedIn and Facebook to accompany a piece of content or a blog post.