Digital PR
Master your digital PR and increase your coverage.
Grow your business.
Digital PR has one key thing in common with traditional PR – you are relying on your connections to get your content out there.
At AMS Digital, we provide tailored services that connect your content with the right people. Our marketing campaigns focus on media relations, which ensures your work travels far and wide across the web.
What is Digital PR?
Digital PR is an online marketing strategy to increase awareness of your brand. It’s designed to target specific audiences who will benefit from your content and attract them to your site.
Why is Digital PR important?
Digital PR is closely linked with SEO techniques. Together, these two strategies increase your website’s search engine rankings and encourage organic traffic to your content. Digital PR also helps to build your brand’s unique identity.
What does a Digital PR campaign achieve?
The primary goal of a digital PR campaign is to increase traffic to your site. Through the use of digital tools, digital PR builds your brand’s value by increasing brand awareness and audience growth. It’s a great way to reach out to others in your industry and create new connections.
What AMS Digital’s services deliver:
SEO Services
The most important goal of digital PR is to get your website seen. We employ SEO techniques to ensure your page is high up the list of search engine results. Through data analysis, keyword research, site useability and page speed, we make sure your site is reaching as many people as possible.
Quality Content
If you want to succeed in the world of digital marketing, you need to have content that people will invest in. Through our content creation services we produce work for your site that has a hook, is valuable to others in the industry, and that you can be proud to put your name to.
Backlinks
The best way to grow your audience and become an authority on the web is to receive external support from reputable sources. We engage with other authorities in your industry and work to build lasting relationships that are mutually beneficial.
Paid Traffic
Sometimes, the best way to get your name out there is to pay for it. We can help you set up Google and Facebook ads which ensures your site is seen by the masses.
Brand Guardianship
To run a sustainable brand that has potential to grow, you need to have consistency aesthetically and ethically. We help with your brand logo, colour palette, website design, landing pages and social media management. We work with you to make sure the content produced aligns with your companies values and goals.
Media Outreach
We encourage the production of proactive and reactive media pieces. We monitor the news cycle and keep up to date with the latest news in your industry. We suggest articles that engage with current news topics and connect you with news sites that will introduce your brand to new audiences.
Online Marketing
Online marketing is pretty similar to traditional marketing – it’s all about getting your name out there. We help with the promotion of your brand through social media, influencers (where appropriate), mail out lists, blog posts, online press releases and online discussions.